Best Practices 4 Email Marketing Tips to Maintain Domain Reputation
A good domain reputation is important for an organization's email marketing. You should think it about the same way you think about an individual personal reputation.
Having a good reputation earns you a respect over public and ease you in life and career success.
The deliverability of your email depends on the reputation of your domain, therefore maintaining good sender reputation is crucial and increase the success rate of
email deliverables.
ISPs (Internet Service Providers) decide where your emails send into whether INBOX as legitimate or
JUNK as spam email based on your domain reputation.
Besides, your target recipients may have spam filtering software that controls the way they are going to receive, and it is different across all platforms.
Therefore, they are sets of rules to comply and there is no a clear guide on this.
Here are 4 tips to keep a good domain reputation not to take your email as spam:
1. Manage your email volume
Sender reputation is built over time, therefore control sending volume. Sudden spike of outgoing email volume most probably will trigger public spam house black list.
Control your number of recipients & sending volume:
- below 50 recipients per email
- below 200 recipients per hour
- below 1000 recipients per day
2. Sender Name / Address
Avoid sender name such as no-reply@ or do-not-reply@.
Use meaningful email address such as invoice@, support@ to give the subscriber and idea of what the email is about.
3. Subject Line / Email Content
Try to send people only what they expect to see or read. Reduce massive advertising contents.
Avoid subject line or email contents that includes words that possibly triggers spam block, such as "click here" "subscribe" "this isn't spam", "loan", "legal", etc.
4. Build and Manage Email Recipents
Honour unsubscribes. Allow target recipients to opt for unsubscribing.
Remove email addresses that bounce back, so that you don't have to waste your sending quota in the future. They are which already probably invalid.
If you have any queries in regards of domain, feel free to contact us either by our hotline at 6295 5962 or email us at info@achievement.com.sg today!
